← Back to the site

Terms

Terms of Service

Last updated 10 October 2026 · MakeThatAd

These terms are the agreement between you and MakeThatAd. They say what the service does, what you own, how credits and plans work, and what each of us is responsible for. Creating an account or buying credit means you accept them.

01Who we are

MakeThatAd is operated by KEROO LTD, a private limited company registered in England and Wales (company number 16887762), with its registered office at 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom ("MakeThatAd", "we", "us"). Questions about these terms go to support@makethatad.com.

The service is built for businesses, marketers, agencies and sellers who advertise their own products. If you use it as a consumer, nothing in these terms takes away rights that consumer law gives you and that cannot be waived.

02Your account

You need an account to use the service. You must be at least 18 and able to enter a binding contract where you live. Give accurate details, keep your password to yourself, and tell us promptly if you think someone else is using your account. Everything done under your account is your responsibility.

One account is for one person. Agencies and teams may use one account for several brands, but the login is not to be shared with people outside the organisation that pays for it.

There is no free trial. A new account has no credit until a plan or a credit pack is bought.

03What the service does

You paste a product page link. The service reads the public page, reads customer reviews that the page exposes publicly, and may run web searches about the product and its category. From that it proposes advertising angles, writes ad copy, writes an image brief, and generates static ad images with third-party AI models. You can add your own product photos, customer evidence and brand rules to improve the result.

Everything the service produces is generated automatically by AI. That means:

  • It can be wrong. Facts, numbers, ingredients and claims are drawn from the page and the material you supply, but the model can misread or misstate them. Check every creative before you spend money behind it.
  • It can be unsuitable. A creative may not meet the advertising rules of your country or the policies of the platform you run it on. That review is yours to do.
  • It is not unique. Two people advertising similar products may receive similar angles, copy or images.
  • It is not advice. Nothing the service writes about legal claims, health claims, licensing or platform policy is legal advice.

The service flags some risks it notices, for example a product that appears to carry a licensed character, or a health claim that needs substantiation. Those flags are help, not a guarantee that everything else is fine.

04What you bring, and your responsibility for it

"Your content" is everything you put into the service: product page links, product photos and reference images, customer reviews or evidence you paste, brand rules, notes, and the pages the service fetches at your request.

You keep ownership of your content. You give us a non-exclusive, worldwide licence to host, copy, process and send it to our providers only as needed to run the service for you, and to keep it available in your account history. That licence ends when the content is deleted, except for copies kept for legal or backup reasons for the period in our Privacy Policy.

You promise that:

  • You have the right to use every page, image, review and asset you submit, and to have ads made from them. If you paste a competitor's page or upload a photo you do not own, that is on you.
  • Products that carry third-party characters, logos, trademarks or designs (for example a plush shaped like a film character) are properly licensed for advertising, or you accept the risk of advertising them. We may flag such products; we do not verify licences.
  • Customer reviews and testimonials you submit are genuine and you may use them.
  • Your content does not contain personal data you are not allowed to share, and does not break any law.

We may refuse or remove content that appears to break these terms or the law, and we may suspend an account that repeatedly submits such content.

05What comes out, and who owns it

"Output" is what the service generates for you: angles, copy, headlines, image briefs and images.

As between you and us, you own the output, and you may use it commercially without asking us. We keep no rights in it beyond the right to store it in your account, the right to measure how the service performs in anonymised and aggregated form, and the reference right described in the next paragraph. We do not use your content or your output to train AI models, and our model providers are bound by their API terms not to do so either.

Showing your work as a reference. You grant us a non-exclusive, royalty-free licence to show your brand name and logo, and a selection of the finished creatives we produced for you, on our website and in our marketing materials, as examples of what the service makes. We show finished creatives only. We do not publish your notes, customer evidence, spend or results without a separate written agreement, and we do not show creatives you have marked as rejected. You can opt out at any time by emailing support@makethatad.com: we remove the material within 14 days and add nothing new afterwards. Opting out does not affect your account or your credits.

Two limits you should know about:

  • Output can contain third-party material that came from your content, such as a licensed character or a brand name. Owning the output does not give you rights in that material.
  • In some countries, purely AI-generated work may not qualify for copyright protection. We make no promise that you can stop others from using similar output.

Downloads are unlimited and free. Generated images are stored at unguessable public web addresses so that you can download and share them; anyone who has an address can view that image.

06Rules of use

Do not use MakeThatAd to:

  • Advertise anything unlawful where the ad will run, or make claims you cannot substantiate, including health, medical, financial and environmental claims
  • Use pages, images, reviews or brands you have no right to use, or infringe anyone's trademark, copyright, design or licence
  • Impersonate a person or brand, or fabricate endorsements, reviews, testimonials, before/after results or scarcity
  • Produce hateful, harassing, deceptive, discriminatory or sexually explicit advertising, or ads aimed at children in breach of the rules that protect them
  • Scrape, resell, sublicense or rebuild the service; share logins; probe or overload our systems; or work around generation limits, credits or engine selection
  • Submit content designed to manipulate the AI models, extract our prompts or system instructions, or attack our providers

You alone are responsible for making sure the ads you run comply with advertising law and with the policies of the platform you run them on, including Meta, Google and TikTok. Rejected or removed ads are not a fault in the service.

07Credits, plans and payment

Two meters

The service runs on two meters. A link is spent when a product page is analysed; re-opening a product analysed in the last 30 days costs nothing. A creative is spent when a creative is written; its image is generated straight after, and the download is free. If an image fails to generate, the creative is refunded to your balance automatically.

Plans

A plan gives a monthly allowance of links and creatives for a monthly or yearly price shown on the pricing page in US dollars. Plan credit renews at the start of each billing period and unused plan credit does not carry over. Plans renew automatically until you cancel. Yearly plans are billed in full up front.

Credit packs

Credit packs, including the one-time "Try" pack, are bought once, need no plan, and do not expire at the end of a month. They stay on your account until used or until the account is closed. Pack credit is used after plan credit.

Payment

Payments are processed by Stripe. We never see your full card number. Prices exclude VAT and other taxes unless the checkout says otherwise; where we must charge tax, it is added at checkout. If a payment fails, we may pause credit until it clears. We may change prices with at least 30 days' notice; a change never applies to a period you have already paid for.

Fair use and limits

Generation depends on third-party AI providers with their own rate limits. At busy times a request may be queued or delayed. Credit is spent only when work is actually produced and saved to your account.

08Refunds and cancellation

Automatic refunds of credit. Any creative whose image could not be generated is refunded to your balance without you asking. Credits that were spent on work that was produced are not refunded, even if you do not like the result.

Digital content delivered immediately. Credits are a digital service that begins as soon as you use them. By buying and using credit you ask us to start immediately and acknowledge that, once generation has started, any statutory right of withdrawal for that credit no longer applies, to the extent the law allows.

Unused purchases. If you bought a plan or a credit pack by mistake and have not used any of it, write to us within 14 days of purchase and we will refund it in full.

Subscriptions. Cancel any time from your account page. Access and remaining plan credit continue until the end of the paid period, then the plan does not renew. Partial periods are not refunded except where the law requires. Pack credit is unaffected by cancelling a plan.

Service failure. If the service was unavailable or broken for a substantial part of a period through our fault, write to us; we will extend the period or refund proportionally.

Chargebacks. Please contact us before disputing a charge with your bank. A chargeback on a purchase that was delivered may lead to suspension until it is resolved.

09Availability and third-party providers

We aim to keep the service running, but we do not promise uninterrupted or error-free service. We may change, suspend or retire features, models or image engines, and we may add usage limits to protect the service. If we retire something you depend on, we will give reasonable notice and let you download your work.

Copy and images are generated by third-party models (currently from Anthropic, Google and OpenAI). Their availability, quality, pricing and policies are outside our control, and they may change or be replaced. When a provider fails, the service retries, falls back where safe, and refunds the credit when it cannot deliver.

10Ending things

You may stop using the service at any time and may ask us to close your account by email. Closing the account deletes your content and output as described in the Privacy Policy, and forfeits any remaining credit, so download what you need first.

We may suspend or close an account that breaks these terms, that puts the service, our providers or other users at risk, that is used for fraud or chargeback abuse, or that goes unpaid. Where it is reasonable, we warn first. Credit on an account closed for breach is forfeited.

Sections 04, 05, 08, 11, 12, 13 and 14 survive the end of the agreement.

11Disclaimers and liability

The service and its output are provided "as is" and "as available", without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, accuracy and non-infringement, to the fullest extent the law allows.

We are not liable for the performance of any advertising campaign, for ads rejected or accounts restricted by an advertising platform, for claims made about your products, or for any loss caused by content you supplied.

To the fullest extent the law allows, we are not liable for lost profits, lost revenue, lost data, or indirect, incidental, special or consequential loss. Our total liability to you for all claims in any twelve-month period is limited to the amount you paid us in that period.

Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, for fraud, for gross negligence or wilful misconduct, or for anything else that cannot be limited by law.

12Your indemnity

You will compensate us and our providers for losses, costs and reasonable legal fees arising from a third-party claim about your content, about ads you ran, about a licence or trademark you did not have, or about your breach of these terms or the law. We will tell you about such a claim promptly and let you take part in the defence.

13Governing law and disputes

These terms are governed by the laws of England and Wales. The courts of England and Wales have jurisdiction, except that consumers may also bring claims in the courts of their country of residence, and nothing here deprives you of mandatory protections of the country where you live.

Before going to court, write to us. Most problems are a refund, an extension or a fix away, and we answer within a few business days.

© 2026 KEROO LTD · MakeThatAd is a trading name of KEROO LTD · Registered in England and Wales, Company No. 16887762 · 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom · One link is enough.

Back to the site